EPISODE · Oct 8, 2009 · 4 MIN
The Event
from Martini Shot
In the late 1980's, a huge phone company hired a top-of-the-line consultancy to make a forecast. Cell-phone usage was growing quickly, and the phone company needed to know how to plan for this new, business model transforming technology. So they paid these consultants a lot of money to answer this question: how many mobile phones will be in use in this country by the year 2000?
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The Event
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