‘The Everything Blueprint’ – the story of Arm with James Ashton

Financial journalist and author, James Ashton joins us to talk about his book ‘The Everything Blueprint: The Microchip Design that Changed the World’.James tells the Arm story - a big corporate story, of global and high impact, with products used by 70% of the world’s population.From producing a better chip for Acorn Computers, tension and competition with Intel and other corporate interactions, how the relationship with Nokia embraced the mobile opportunity, the human pursuit of creating great things, and other topics from Arm’s 33-year history so far.The Everything Blueprint: The Microchip Design that Changed the World is available in all good book shops, and as an audio book.Produced by Carl Homer, Cambridge TV Hosted on Acast. See acast.com/privacy for more information.