The Evolution at The Print and Mail Industry with Mike Porter #09

In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.Chapters:00:00 - Intro02:21 - Mike’s Journey to Print Mail Consultants05:22 - Change and Consistency in Print and Mail11:54 - The Technology Evolution in the World of Print and Mail18:57 - Barriers to Direct Mail Adoption24:03 - The Rebirth of Direct Mail and What Triggered It29:19 - Mike's Key Advice for Marketers on Direct Mail32:16 - Get in Touch with MikeGet in Touch with Mike:PMC Content Services WebsitePrint Mail ConsultantsMike’s LinkedInMentions:Bell and HowellMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel