The Evolution of Branding with Emily Heyward of Red Antler

＜目次＞(0:33) Welcoming Emily Heyward from Red Antler(3:26) Previous works(4:31) Process of finding your brand identity(6:26) Balancing meeting the moment versus brand sustainability(7:50) Brand colors(9:03) Brand expression is not the same as brand(10:26) How the branding playbook has evolved(12:23) Balancing quantity versus quality(13:57) The dangers of cultural relevacy(16:22) Tensions and juxtapositions in branding(18:04) Eliciting emotions in creative campaigns(21:54) Non-functional brand names(25:15) Customer service policy as an overlooked touchpoint(26:50) Should all brands build a community?(27:58) Finding unique activations and friction(31:53) Performance versus brand marketing(33:47) Does brand become more important in the age of AI?(35:06) How much "Japanese-ness" to include when entering the US market(37:52) Quick fire: brand word associationsRed Antler | Red Antler is a leading branding agency, empowers startups and established businesses to tell their story, reach new audiences, and deliver powerful results.https://www.redantler.com/Emily Heyward (@emilyheyward)https://x.com/emilyheyward＜About Off Topic＞Podcast:Apple - https://apple.co/2UZCQwzSpotify - https://spoti.fi/2JakzKmOff Topic Clubhttps://note.com/offtopic/membershipX - https://twitter.com/OffTopicJP草野ミキ:https://twitter.com/mikikusanohttps://www.instagram.com/mikikusano宮武テツロー: https://twitter.com/tmiyatake1