The evolution of destination marketing - Chuck Davison

Marketing a region, whether it's a county or other collection of cities comes with a unique set of challenges in both brand architecture and the role destination marketing. In brand architecture it's ensuring you create a common place identity while still allowing individual communities within to have their own unique identity. In destination marketing it's about evolving beyond simply promoting an area to actively managing and advocating for your local community. In today's episode we're joined but Chuck Davison of Visit SLO CAL to talk about just that.