The Evolution of Detailing: From Experience to Innovation

WORK WITH ME HERE: https://gabe.detailinggrowth.com/podcastIn this episode of the Talkin’ Paint podcast I sit down with Jeremy Harding from Nasiol USA to talk about what really matters when you choose a coating brand for your shop. We walk through his thirty plus years in the industry, why Nasiol chose to be a true manufacturer instead of only a label, and how that choice shapes the products installers use every day.I ask Jeremy the questions that owners are already thinking about. We talk about single layer coatings, real world durability, what makes an installation actually repeatable for a team, and how to judge a coating line without chasing hype. We also dig into values, how brands treat distributors and shops, and why your mindset as a student of the craft will decide where your business ends up.Chapters:00:22 - Concerns About Product Safety03:33 - The Journey into Detailing09:56 - Transitioning to New Opportunities13:45 - Introduction to Naziol and Its Market Strategy17:07 - Introduction to NASIO Products and Market Positioning29:29 - Understanding Coating Chemistry and User Experience31:07 - The Importance of User Experience in Product Engineering39:01 - Transitioning to Business Perspectives49:42 - Transitioning from Detailer to Distributor: Insights and Experiences55:55 - A Shift in Perspective on Industry Relationships01:01:17 - Navigating Training Challenges in the Industry01:04:46 - Approaching Success as a Student01:06:23 - Growth Through ExperienceShort list Companies MentionedNasiol USA: Nano coating manufacturer focused on safe, high performing products for installers.Detailing Growth: Full stack marketing and growth partner for detailing and film shops.Autoality: Supply partner that helps shops lower costs on towels and consumables.Meguiar’s, 3M, RUPES: Brands that shaped Jeremy’s experience in paint care and tools.Short list Websites Mentioneddetailinggrowth.comautoality.com