The Evolution of Edible, With CEO Somia Farid Silber

Edible has been a household name for decades, but under CEO Somia Farid Silber, it’s no longer just a gifting brand. Today, Edible Brands is evolving into a multi-disciplined platform that spans fresh food and beverage, e-commerce, and fast casual dining.In this episode, Somia shares how she’s leading one of America’s most recognizable legacy brands through transformation, expanding opportunities for franchisees and small business owners while staying true to Edible’s core identity.If you’re passionate about innovation, leadership, and the future of legacy brands, this is one to queue up. #WiRLPower To read more about Somia's journey with Edible, check out her feature on QSR: https://www.qsrmagazine.com/growth/marketing-promotions/how-somia-farid-silber-is-evolving-edible-for-a-new-generation/