The Evolution of Game Marketing with John Rosenberg

Episode 1 of the B.E.A.M. podcast, hosted by Super League, titled "The Evolution of Game Marketing with John Rosenberg" was published on April 26, 2024 and runs 37 minutes.

April 26, 2024 ·37m · B.E.A.M.

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Summary

Welcome back! After taking a short break we’ve returned with a fresh batch of episodes. This week Matt is joined by John Rosenberg, President and Owner of gnet Agency. Gnet is a creative agency and production studio that has worked with companies like Activision, Bethesda, and Microsoft. Together they discuss how marketing video games has changed over the last few decades. John shares how his background working in television led to his foray into game advertising. They also dive into how the modern landscape of gaming is forcing brands to evolve their marketing strategies. You won’t want to miss this conversation! Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠ Follow John here: https://www.linkedin.com/in/rosenbergjohn/

Episode Description

Welcome back! After taking a short break we’ve returned with a fresh batch of episodes. This week Matt is joined by John Rosenberg, President and Owner of gnet Agency. Gnet is a creative agency and production studio that has worked with companies like Activision, Bethesda, and Microsoft.

Together they discuss how marketing video games has changed over the last few decades. John shares how his background working in television led to his foray into game advertising. They also dive into how the modern landscape of gaming is forcing brands to evolve their marketing strategies. You won’t want to miss this conversation!

Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠

Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠

Follow John here: https://www.linkedin.com/in/rosenbergjohn/

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