The Evolution of Legal Marketing: Why Being ‘The Best’ Isn’t Enough Anymore with Michael Mellor

The legal landscape is undergoing a mammoth transformation in every regard - from tech to business models - and legal marketing is no exception. In these circumstances, attention to legal marketing vs. the lack of it could be the difference between your firm’s success and its failure. Join us as we unpack the evolution of this space on the latest episode of Between the Briefs as host Adrian Cea sits down with Michael Mellor, Founder of 742 Advisors, and a legal marketing expert to talk about transforming law firm marketing and business development strategies for small and mid-sized firms. With over two decades of experience, Michael shares insights on implementing effective marketing systems and changing traditional mindsets about legal business development.