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The Evolution of Marketing in Manufacturing: A Data-Driven Approach episode artwork

EPISODE · Jul 2, 2024 · 32 MIN

The Evolution of Marketing in Manufacturing: A Data-Driven Approach

from The Kula Ring · host Kula Partners

This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven insights and AI to revolutionize marketing strategies, bridging the gap between B2B and B2C marketing approaches. We explore the journey from traditional marketing services to advanced marketing operations and the pivotal role of technology and AI in those efforts.

What this episode covers

This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven insights and AI to revolutionize marketing strategies, bridging the gap between B2B and B2C marketing approaches. We explore the journey from traditional marketing services to advanced marketing operations and the pivotal role of technology and AI in those efforts.

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The Evolution of Marketing in Manufacturing: A Data-Driven Approach

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How long is this episode of The Kula Ring?

This episode is 32 minutes long.

When was this The Kula Ring episode published?

This episode was published on July 2, 2024.

What is this episode about?

This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven...

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