The Evolution of Music Supervision with Ricki Askin

In this engaging conversation, Andrew Schiffman and Perry Turcotte discuss the evolution of the music industry with guest Ricki Askin, a former music supervisor at MTV. They explore the impact of social media on music discovery, the changing landscape of artist relationships, and the role of labels in artist development. Ricki shares her journey from the temp pool at MTV to her experiences at Vice and TikTok, highlighting the importance of talent and artistry in a rapidly changing industry.Chapters00:00 Introduction and Current Events in Music Media02:47 Ricki Askin's Journey in the Music Industry05:26 The Role of Music Supervision at MTV08:34 Experiences with Artists and Live Programming11:05 The Evolution of Music Exposure in Media13:56 Challenges and Opportunities in Music Supervision16:55 The Impact of Music on Brand and Artist Development19:48 The Changing Landscape of Music Promotion22:36 Conclusion and Future of Music in Media26:43 The Power of Consumer-Generated Content28:41 Evolution of Artist-Audience Relationships33:53 The Challenge of Sustaining Artist Careers37:27 Generational Shifts in Music Consumption40:40 The Role of Labels in Artist Development48:38 Transitioning from MTV to Vice56:01 Reflections on a Music Industry Career