The Evolution of Protein: How Koia is Winning Over the Wellness Generation

From founding the controversial alcoholic beverage Four Loko to becoming a leading entrepreneur in the better-for-you space, Chris Hunter has navigated an unconventional path to success. Now at the helm of Koia, a brand known for its plant-based protein drinks, Hunter has applied his entrepreneurial spirit to a new industry focused on health and wellness. In this interview, Hunter reflects on the lessons learned from his past ventures and how his unique background has led him to launch another category defining brand.