The Evolution of Sports Betting

Our first episode on sports betting is here! The industry is rapidly changing. Accessibility to sports betting is expanding, resulting in different audience bases. Today, Jason is joined by Yelena Shkolnik and Jeff Gerttula. Yelena will take us through how the sports betting industry has changed, trends we see happening, and where the industry could go. Jeff discusses sports betting from a media viewpoint and shares engagement opportunities as sports betting grows and evolves. Listen now for insight into how the audience expansion in sports betting opens up the doors for content and betting engagement.