The Evolution of the Fekkai Brand with Frédéric Fekkai, Founder and CEO

Today, we’re sitting down with beauty icon Frédéric Fekkai. Frédéric Fekkai has been revolutionizing luxury hair care for decades, by not only crafting some of the most luxurious hair care products on the market but also through operating his high-end salons where he focuses on creating a totally customized experience for his clients. In today’s episode, Frédéric explains the evolution of the Fekkai brand including one of their most recent goals to not only pamper the customer, but also our planet.Frédéric also walks us through:The most notable changes through the evolution of the brandModernizing his product formulas and packaging and competing with other luxury brands currently on the market Social media’s influence on marketing now vs the 1990sHis hindsight view of what he might have done differentlyYou’ll also hear about Fekkai’s best selling products and what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co