The Evolution of the Logistics Industry With John Campo From EasyPost

The logistics industry has come a long way in 40 years—and the future holds many exciting opportunities. John Campo, vice president of government and carrier relations for EasyPost, shares some key insights into the evolution of logistics.2024 trends: carrier diversification and post-Covid market changesJohn and Lori kick off the episode with a discussion about the shipping market, where John points out that “carriers nationally have gone through some labor discord.” Although the threatened strikes were avoided, more shippers began trading their “one-trick ponies” for multi-carrier shipping strategies. Moving forward, John predicts that some logistics companies will go out of business now that the Covid-19 consumer shipping craze has died down. “During that time there was massive over-investment … I think there’s going to be a consolidation in the business. The strong ones, they’ll survive and thrive.”Importance of accurate delivery timesAs shipment tracking data improves, customers will be able to access automatic updates for every step of the delivery process. This proactive approach doesn’t just benefit consumers—it also saves carriers the cost of failed deliveries.John says, “if the delivery can be made as exact and precise as possible using data, then the customer wins, the carrier wins, the merchant wins, and it keeps costs down.”Understanding carrier performanceConsumers hold ecommerce businesses accountable for their shipping performance. That includes fulfillment activities like picking and packing orders, but it also includes carrier performance—something you often don’t have direct control over. Because of that, John says, “understanding carriers' performance [by] utilizing time in transit data is really critical.”LinksConnect with John on LinkedIn: https://www.linkedin.com/in/john-campo-88a10837/ Visit EasyPost’s website: https://www.easypost.com/