The Evolution of the Monodose Format in Laundry

Ian Bell, head of home care research at Euromonitor, explains how the single-use format of laundry detergent, or monodose format, has been on the forefront of laundry technology. In North America, Purex Complete 3-in-1 sheets, which combine detergent, softener, and an antistatic in dryer sheets, are an example of the simplicity that the monodose format offers. With the release of Tide PODS in the US, more monodose options are likely on their way.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.