The Evolution of the TMSA: A Century of Marketing and Sales in Transportation

The Transportation Marketing and Sales Association (TMSA) has been around for nearly 100 years, and with their upcoming flagship event, Elevate, happening in just a couple of weeks, we've got TMSA's executive director Jennifer Karpus-Romain on the show to talk all about it along with what prospective members can gain from joining the  TMSA. LINKS: Get your tickets to TMSA ElevateConnect with Jen on LinkedInListen to 6 things learned from last year's TMSA eventWHAT YOU'LL LEARN: The listener will learn about the evolution of the Transportation Marketing and Sales Association (TMSA), the importance of software integration in transportation companies during COVID-19, the benefits of being a member of TMSA, and upcoming events and opportunities for networking and industry-specific training. The episode also discusses concerns about the impact of technology on creative jobs and the potential dangers of relying solely on AI-generated information.TIMESTAMPS: [00:01:55] Marketing and HR collaboration.[00:04:22] Software integration over COVID.[00:07:28] Website and member portal overhaul.[00:11:06] Adding HubSpot and the benefits.[00:15:43] One-person marketing teams.[00:17:12] Supporting sales as a marketer.[00:20:49] Branding in a downturn market.[00:26:01] CRM implementation challenges.[00:27:14] Continued training for success.[00:32:22] Value of in-person connections.[00:34:22] Mentorship and Networking Opportunities.[00:39:39] Safeguarding your brand.[00:42:22] Exploring Savannah as a conference location.[00:46:11] AI and creative work.[00:49:41] The impact of AI on jobs.[00:52:03] The future of jobs.[00:57:28] Implications of AI technology.[00:59:02] Online Predatory Behavior.[01:02:28] AI technology and government understanding.[01:08:47] AI Language Models and Accuracy.[01:11:03] AI and misinformation.[01:15:15] Industry-specific training.[01:17:15] Behind the scenes of logistics.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.