The Evolution of Viral Blogging

Neetzan Zimmerman is one of the most successful “engineers” of viral content on the web. In 2008, he started a Tumblr called The Daily What, one of the early websites focused on aggregating viral stories. Neetzan didn’t have a background in journalism. But he was obsessed with writing about Internet culture, and he wanted to help people understand the inside jokes of the deep web. “It was trying to open up this byzantine world to potentially my mother or my grandmother and try to invite everybody in. My thinking was the more people we involve, the more fun we can all have...