The evolving ‘-biotic’ category in natural health products – podcast

Once upon a time, probiotics were the only “-biotic” that ruled the healthy CPG (consumer packaged good) landscape. As consumer understanding and research findings grew, other -biotic categories formed with their own research supporting human and animal health. Some, such as prebiotics and synbiotics, are gaining consumer traction, but others, such as postbiotics and psychobiotics are still gaining their footing. And CBD-biotics? Is that a thing? (No, it’s not.) In this podcast Ivan Wasserman, managing partner, Amin Talati Upadhye LLP, discusses the growth of these -biotics in the marketplace and the regulatory challenges they face.