The Evolving Role of AEC Marketing Inside JE Dunn’s Industrial Business Unit

AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside.Katie Cash talks with Justin about how that shift played out inside one of the country's largest builders, where JE Dunn built a dedicated vertical market model for its fast-growing industrial and manufacturing practice. He shares why a strong digital footprint now wins work from clients who find the firm online, and how video content and AI-optimized search are reshaping the way owners choose their builders.Whether you support a single office or a national vertical, these lessons will help you move upstream and earn a seat at the strategy table. Listen to hear how JE Dunn turned marketing into a growth engine.AEC marketingconstruction marketing strategymarketing and business development alignment vertical market marketing video marketing for constructioncontent generation industrial and manufacturing constructiondigital footprint for AEC firms AI optimized searchJE DunnConnect with Justin Davidson, Marketing Director - Advanced Facilities Group, JE DunnLinkedIn: https://www.linkedin.com/in/justindavidson09/JE Dunn: https://jedunn.com/Connect with Katie Cash:  https://www.linkedin.com/in/kacash/https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you’re finding value in our AEC Marketing For Principals.  Your feedback is important to us and we’d love to hear from you. Here’s how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.