The Ex-Files | Blending and Blend Theory Ep. 7

from Covoya Coffee Podcasting Network · host Mark Inman, Mike Ferguson, Todd Mackey

TakeawaysBlending aims to create a coffee better than its individual components.Creating iconic blends is essential for brand identity.Marketing cannot compensate for poor blending practices.Consistency in blends fosters customer loyalty.Simplicity in coffee offerings can be more effective than complexity.Managing a limited number of offerings can enhance brand focus.Blending for price point is a critical consideration for roasters. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

What this episode covers

The art and science of coffee blending. From the 2018 archives, hosts Mark Inman and Todd Mackey explore the reasons behind blending, its impact on brand identity, and the balance between marketing and composition. They discuss consumer preferences, the importance of consistency, and the challenges faced by roasters in creating successful blends. The conversation emphasizes the need for simplicity in offerings, effective inventory management, and the significance of blending for price point and value.

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The Ex-Files | Blending and Blend Theory Ep. 7

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This episode is 53 minutes long.

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This episode was published on January 20, 2026.

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