The Ex-Files | Customer Training Ep. 4

from Covoya Coffee Podcasting Network · host Mark Inman, Todd Mackey, Mike Ferguson

00:51 Customer Training for Coffee Roasters03:44 The Role of Trainers in Coffee Businesses07:45 Monetizing Training Programs11:37 Engaging Different Learning Styles14:39 Training Centers vs. On-Site Training18:36 Monetizing Training and Communicating Value22:29 The Importance of Standards in Training26:00 Alternative Brewing Methods in Restaurants29:31 Consultative Selling in Coffee Training32:41 Communication Styles in Training37:02 Standardization vs. Individual Expression43:49 The Value of Industry Standards52:43 Conclusion: The Importance of Training in Coffee Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Episode metadata supplied by the publisher feed · Published Jul 8, 2025

Embed this episode

Attribution link and audio player

What this episode covers

In this episode of The Ex-Files, podcast from the past, hosts Mark Inman and Todd Mackey talk about customer training for coffee roasters. They discuss the importance of tailoring training programs to different types of clients, the critical role of trainers, and the need for effective communication styles. The conversation also covers the monetization of training programs, the significance of adhering to industry standards, and the challenges of training in various environments.

Distinct summary based on available episode metadata or transcript content.

Ready to play

The Ex-Files | Customer Training Ep. 4

0:00 59:41

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Covoya Coffee Podcasting Network?

This episode is 59 minutes long.

When was this Covoya Coffee Podcasting Network episode published?

This episode was published on July 8, 2025.

Can I download this Covoya Coffee Podcasting Network episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!