The Ex-Files | Customer Training Ep. 4
In this episode of The Ex-Files, podcast from the past, hosts Mark Inman and Todd Mackey talk about customer training for coffee roasters. They discuss the importance of tailoring training programs to different types of clients, the critical role of trainers, and the need for effective communication styles. The conversation also covers the monetization of training programs, the significance of adhering to industry standards, and the challenges of training in various environments.
Episode 4 of the Covoya Coffee Podcasting Network podcast, hosted by Mark Inman, Todd Mackey, Mike Ferguson, titled "The Ex-Files | Customer Training Ep. 4" was published on July 8, 2025 and runs 59 minutes.
July 8, 2025 ·59m · Covoya Coffee Podcasting Network
Summary
In this episode of The Ex-Files, podcast from the past, hosts Mark Inman and Todd Mackey talk about customer training for coffee roasters. They discuss the importance of tailoring training programs to different types of clients, the critical role of trainers, and the need for effective communication styles. The conversation also covers the monetization of training programs, the significance of adhering to industry standards, and the challenges of training in various environments.
Episode Description
00:51 Customer Training for Coffee Roasters
03:44 The Role of Trainers in Coffee Businesses
07:45 Monetizing Training Programs
11:37 Engaging Different Learning Styles
14:39 Training Centers vs. On-Site Training
18:36 Monetizing Training and Communicating Value
22:29 The Importance of Standards in Training
26:00 Alternative Brewing Methods in Restaurants
29:31 Consultative Selling in Coffee Training
32:41 Communication Styles in Training
37:02 Standardization vs. Individual Expression
43:49 The Value of Industry Standards
52:43 Conclusion: The Importance of Training in Coffee
Part of The Covoya Coffee Podcasting Network
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