EPISODE · Jan 19, 2026 · 13 MIN
The Exact Org Structure I Used to Scale a Social Team from 2 to 24
from Radical Content · host Eric Gray
One of the most common questions I get from social media leaders is: “What should my social team actually look like?” In this episode, I walk through how to structure small, growing, and enterprise-level social teams, why org design should always support strategy, and how the right structure creates speed, creativity, and collaboration. We get into real-world realities: underfunded teams, lack of buy-in, reporting lines, and how to build a model that actually scales without killing momentum. If you’re trying to earn credibility, grow your team, or design a structure that leadership can believe in, use this episode as your blueprint.What you’ll learn in this episode:The starter, growing, and enterprise social team structures (and when to use each)Why your org structure must be a resource to your strategyThe core “triangle” every strong social team needs: strategy, creative, and communityHow pod-based team models unlock speed, collaboration, and scalabilityWhere social should report inside large organizations (and why it matters)How to put people in the right seats so both the work (and careers) flourish 👀 Watch this with your team.📩 Share it with your boss. 📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!MaverickcontentstudioMAVERICK CONTENT STUDIO 💬 Connect with Eric on LinkedIn:Linkedinlinkedin.com/in/ericgray 📲 Follow Me on Instagram:Instagraminstagram.com/theericgray 🎥Subscribe to my Youtube Channel:YoutubeEric Gray Episode #43
What this episode covers
I break down the exact org structure I used to scale a Fortune 500 social team from 2 to 24, and how social leaders can build teams that actually support strategy and growth.
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The Exact Org Structure I Used to Scale a Social Team from 2 to 24
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