The Exact Playbook Behind an $18M Sales Goal in 2026

Struggling with rising lead costs and unpredictable sales numbers? Chances are, you're not working your numbers backwards.In this episode of Build to Win, we sit down live in Las Vegas with Tim Brown from RGS Exteriors and Construction to break down how he’s planning to hit $18 million in 2026 despite rising lead costs and a tougher market.He walks us through the exact budgeting process he uses, starting from net profit and reverse-engineering the number of leads, sales, and marketing dollars needed to hit it.You’ll also hear how Tim is restructuring his rehash strategy, raising prices without pushback, and holding his team accountable, all without burning out or blowing the budget.Listen now and learn:Why lead costs are up 30% (and how to respond)The rehash system that’s actually convertingHow to raise prices without your team freaking outThe monthly process that keeps budgets on trackWhy most companies plan backwards (and why that works)Planning to grow in 2026? Let’s dive in.Key Takeaways: Introduction (00:00)Impact of lead costs and sales projections (01:11)Industry trends and lead cost increases (01:53)Strategies to manage lead costs and increase sales (03:39)Reverse engineering sales and lead requirements (09:54)Sales team and production capacity (12:08)Gross profit and price adjustments (15:02)Monthly financial review and leadership team involvement (16:50)Additional Links & Resources:🔥 Watch our **FREE** on-demand webinar and learn how to drive 20% net profit with systems and processes: https://www.builderprime.com/webinars/on-demand-webinar-drive-20-net-profit-with-systems-processes?utm_source=RedCircle&utm_medium=Audio&utm_campaign=20 ⚡ Learn more about us: https://www.builderprime.com/ 📱 Connect with us on social media:Facebook: https://www.facebook.com/builderprime/LinkedIn: https://www.linkedin.com/company/builderprime/ Jonathan’s LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ John’s LinkedIn: https://www.linkedin.com/in/john-kolbaska-a271a757/ Instagram: https://www.instagram.com/builderprimecrm/ —Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!