The Exact Reason Why 99% of Businesses Fail

In this episode, we dive deep into the supplement industry with Drew Peters, a powerhouse in the world of sports nutrition and health optimization. Drawing from his extensive expertise, Drew shares the "ugly side" of the supplement business, his personal protocol for staying lean at 50, and the secrets behind formulating the perfect pre-workout.Meet our Guest:Drew Peters is a renowned industry figurehead and formulator holding several key roles:Owner of VG NutraceuticalsChief Science Officer for Vital Source Nutrition, Beast Bites, and Zenos HealthExpert Consultant for global brands like Dragon PharmaWhat You’ll Learn:The "Three-Prong" Pump Strategy: Why most pre-workouts fail by only targeting one pathway and how to maximize vasodilation, muscle fullness, and nitric oxide retentionGummy Science vs. Marketing: The massive manufacturing hurdles of putting clinical doses into gummies and why stability is a "slurry" nightmare.Longevity at 65: Why Drew maintains 11–12% body fat year-round and his "desert island" list of essential supplements: Creatine, NMN, and high-grade Curcumin.The Business Trap: Why 99% of brands fail within 24 months due to cash flow, scaling struggles, and the impact of private equity on brand culture.Whether you’re an entrepreneur looking to scale a brand or a fitness enthusiast wanting to optimize your protocol, this conversation is packed with "behind the scenes" insights you won't find anywhere else.