🎯 The Exact Setup Lash Artists Need Before Running Ads - 77 episode artwork

EPISODE · Jan 19, 2026 · 10 MIN

🎯 The Exact Setup Lash Artists Need Before Running Ads - 77

from Full Time Lash Artist Podcast with Cosmina Esanu · host Cosmina Esanu

Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale.We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic.This is the foundation work most people skip, then wonder why ads don’t work.What you’ll learn:What name to use on business cards, socials, and GoogleHow to set up Google Maps when you work from homeWhy Instagram should be your website at the startHow to connect IG, Facebook, TikTok, YouTube, and Pinterest correctlyWhy logos don’t matter early onHow referral programs actually drive repeat incomeWhen to post manually vs pay for automationWhy Google Ads work well for lash and facial servicesHow $10/day ads can pay for themselves fastWhat to fix before launching any campaignIf you want ads to work later, this episode shows you what needs to be done first.Connect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes

Episode metadata supplied by the publisher feed · Published Jan 19, 2026

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Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale. We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic. This is the foundation work m...

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🎯 The Exact Setup Lash Artists Need Before Running Ads - 77

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This episode was published on January 19, 2026.

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