The excessive pressures placed on artists – and how to fix it: with Grammy and Juno-nominated artist manager Piers Henwood

Ep 120: We're joined by Piers Henwood, a Grammy and Juno-nominated artist manager and musician. Artists today are under increasing pressure to do, well, lots of stuff: write, record and release music, create TikToks, collaborate, communicate with fans, go on tours, and so much more. A while ago, Piers wrote a guest post on Music Ally about “the implications of the pressure placed on artists to succeed in a needy industry and an always-on culture” – so we wanted to talk to him more deeply about the relationship between fans and artists, and the pressures that artists experience. Henwood says it’s time we take another look at who the customer is in this system, and help artists retreat from the always-on approach.  Music Ally Editor Joe Sparrow chatted to him about what a healthy and sustainable creative existence is for the people who, ultimately, are at the centre of everything we love about music. Piers' guest post on Music Ally: musically.com/2023/05/09/reclaiming-fame-as-an-artist-whos-your-customer-guest-post Harry Belafonte - Calypso: youtube.com/playlist?list=OLAK5uy_nL5Xd_KkpM0wzk08xIw2mksZvS7ze9JZo Piers Henwood: piershenwood.com ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb