The Exchange | Customer Training Part 1 Ep. 17

Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for coffee roasters, "training is the new equipment." But how much training, where, and when? Is it free? How do you manage customer expectations? Not only do Mark and Todd begin addressing these questions, but Todd was late for our recording sessions and, of course, Mark just let that go and didn't mention it ... at all.

Episode 17 of the Covoya Coffee Podcasting Network podcast, hosted by Olam Specialty Coffee, titled "The Exchange | Customer Training Part 1 Ep. 17" was published on July 23, 2019 and runs 37 minutes.

July 23, 2019 ·37m · Covoya Coffee Podcasting Network

Summary

Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for coffee roasters, "training is the new equipment." But how much training, where, and when? Is it free? How do you manage customer expectations? Not only do Mark and Todd begin addressing these questions, but Todd was late for our recording sessions and, of course, Mark just let that go and didn't mention it ... at all.

Episode Description