#35 Entering Wholesale episode artwork

EPISODE · Sep 20, 2024 · 55 MIN

#35 Entering Wholesale

from Covoya Coffee Podcasting Network · host Mike Ferguson

00:00 Introduction to Wholesale Coffee Business02:02 Defining Your Wholesale Strategy05:50 Identifying Your Ideal Wholesale Customer10:00 Exploring Non-Traditional Wholesale Markets13:47 Institutional Opportunities in Wholesale Coffee18:01 The Importance of Community Engagement21:59 Pricing Strategies for Wholesale Coffee25:51 Navigating Equipment and Service Expectations30:14 The Rise of White Label Coffee34:05 Creative Approaches to Wholesale Sales37:49 Final Thoughts on Wholesale Coffee  TakeawaysDon't be a generalist; find your lane in wholesale.Identify what makes a good wholesale customer.Explore unconventional wholesale markets for growth.Institutional opportunities can be lucrative for roasters.Community engagement is crucial for building relationships.Understand your costs to set appropriate pricing.Offer more than just coffee; provide services and support.Be proactive in seeking out wholesale opportunities.Pricing strategies should reflect brand value and market position.White label coffee can be a profitable avenue for roasters.   Visit and Explore Covoya! 

00:00 Introduction to Wholesale Coffee Business02:02 Defining Your Wholesale Strategy05:50 Identifying Your Ideal Wholesale Customer10:00 Exploring Non-Traditional Wholesale Markets13:47 Institutional Opportunities in Wholesale Coffee18:01 The Importance of Community Engagement21:59 Pricing Strategies for Wholesale Coffee25:51 Navigating Equipment and Service Expectations30:14 The Rise of White Label Coffee34:05 Creative Approaches to Wholesale Sales37:49 Final Thoughts on Wholesale Coffee  TakeawaysDon't be a generalist; find your lane in wholesale.Identify what makes a good wholesale customer.Explore unconventional wholesale markets for growth.Institutional opportunities can be lucrative for roasters.Community engagement is crucial for building relationships.Understand your costs to set appropriate pricing.Offer more than just coffee; provide services and support.Be proactive in seeking out wholesale opportunities.Pricing strategies should reflect brand value and market position.White label coffee can be a profitable avenue for roasters.   Visit and Explore Covoya!

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#35 Entering Wholesale

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How long is this episode of Covoya Coffee Podcasting Network?

This episode is 55 minutes long.

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This episode was published on September 20, 2024.

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00:00 Introduction to Wholesale Coffee Business02:02 Defining Your Wholesale Strategy05:50 Identifying Your Ideal Wholesale Customer10:00 Exploring Non-Traditional Wholesale Markets13:47 Institutional Opportunities in Wholesale Coffee18:01 The...

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