The Exchange | Entering Wholesale Ep. 35

from Covoya Coffee Podcasting Network · host Mark Inman, Todd Mackey, Mike Ferguson

TAKE OUR LISTENER SURVEY! 00:00 Introduction to Wholesale Coffee Business02:02 Defining Your Wholesale Strategy05:50 Identifying Your Ideal Wholesale Customer10:00 Exploring Non-Traditional Wholesale Markets13:47 Institutional Opportunities in Wholesale Coffee18:01 The Importance of Community Engagement21:59 Pricing Strategies for Wholesale Coffee25:51 Navigating Equipment and Service Expectations30:14 The Rise of White Label Coffee34:05 Creative Approaches to Wholesale Sales37:49 Final Thoughts on Wholesale Coffee TakeawaysDon't be a generalist; find your lane in wholesale.Identify what makes a good wholesale customer.Explore unconventional wholesale markets for growth.Institutional opportunities can be lucrative for roasters.Community engagement is crucial for building relationships.Understand your costs to set appropriate pricing.Offer more than just coffee; provide services and support.Be proactive in seeking out wholesale opportunities.Pricing strategies should reflect brand value and market position.White label coffee can be a profitable avenue for roasters. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Episode metadata supplied by the publisher feed · Published Sep 20, 2024

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In this episode of the Exchange Coffee Podcast, hosts Mark Inman and Todd Mackey discuss the intricacies of entering and succeeding in the wholesale coffee business. They explore the importance of defining a clear wholesale strategy, identifying ideal customers, and the potential of non-traditional markets. The conversation also delves into pricing strategies, the significance of community engagement, and the rise of white label coffee. Throughout the episode, the hosts emphasize the need for creativity and adaptability in the competitive coffee landscape, providing valuable insights for both new and established roasters.

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The Exchange | Entering Wholesale Ep. 35

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This episode is 55 minutes long.

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This episode was published on September 20, 2024.

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