The Exchange | Selling Roasted Coffee Wholesale Ep. 44

from Covoya Coffee Podcasting Network · host Todd Mackey, Mike Ferguson, Mark Inman

00:00 Introduction to Selling Roasted Coffee02:48 The Four P's Framework05:22 Focusing on Whole Bean Sales in Your Own Coffeehouse08:15 Innovative Packaging Solutions10:54 Building Community Presence16:43 The Importance of Persistence29:38 Understanding Pricing Strategies Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Episode metadata supplied by the publisher feed · Published Aug 21, 2025

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What this episode covers

In this episode of the Exchange Coffee Podcast, hosts Mark Inman and Todd Mackey talk about selling roasted coffee. They introduce the Four P's framework—Point of View, Presence, Persistence, and Pricing. The discussion emphasizes the importance of focusing on whole bean sales in your own coffeehouse, innovative packaging solutions, building community presence, and understanding pricing strategies to enhance profitability and customer loyalty.

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The Exchange | Selling Roasted Coffee Wholesale Ep. 44

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This episode is 48 minutes long.

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This episode was published on August 21, 2025.

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