The exciting ways brands can engage with a growing youth market in Uganda, with Belguin Prosper

Uganda has the world’s youngest population. Brands are waking up to the idea that if they can create loyalty amongst this large section of society, they will reap the rewards for years to come. But how? Well a lot of them are going to Belguin, who started Young & Free International, an organisation that helps brands engage with the youth of Uganda. Belguin gives an excellent overview of his journey so far, what campaigns he has seen work best, and what he learned from hosting a cultural exchange with students from Somalia… READ MORE AT:https://theeastafricabusinesspodcast.com/2016/11/09/marketing-how-brands-engage-with-the-growing-youth-market-in-uganda-with-belguin-prosper-of-young-and-free-international/