The Exit Advantage: Deborah Agrafojo on Building a Sellable Business episode artwork

EPISODE · Feb 10, 2026 · 28 MIN

The Exit Advantage: Deborah Agrafojo on Building a Sellable Business

from The Shift Spotlight!

🔥 𝗘𝘅𝗶𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗘𝘃𝗲𝗿𝘆 𝗖𝗘𝗢 𝗡𝗲𝗲𝗱𝘀 🔥Scaling, selling, and stepping back without white-knuckling the wheelWhat if the best exit strategy starts years before you ever think about leaving?Deborah Agrafojo of Touchstone Advisors joins The Shift Spotlight™️ for a sharp, no-fluff conversation on how founders and CEOs can build businesses that are valuable, transferable, and far less stressful to run.This episode is a masterclass for owners who want options. Whether that means scaling, selling, or simply getting their life back.In this conversation, we cover:🚪 Why exit planning should begin long before you are “ready”⏳ The 3-year preparation window that separates great exits from broken deals📈 What CEOs can do in the next 30 days to increase company value👥 How building a reliable leadership team becomes the ultimate valuation booster📊 Why growth beats market timing, every time🌍 The behind-the-scenes story of scaling Touchstone Advisors into a multi-location, virtual-forward firmDeborah brings clarity, experience, and real talk about the emotional and strategic work of stepping back, letting go, and designing what comes next.This episode is for founders and CEOs who want to think like a buyer long before they ever become a seller.🎧 Tune in and learn how to build a business that works for you now and later.Podcast Guest:◾ Deborah Agrafojo — Touchstone Advisors | www.touchstoneadvisors.com🎙️ Hosted by Winter Paskins | www.shiftspotlight.comWe’re always looking for leaders worth learning from.➡️ Apply to be a guest at www.ShiftSpotlight.com ⬅️The Shift Spotlight Podcast is a GCE Strategic Consulting production.💼 Learn more about fractional EOS Integrator and executive services at www.gcestrategicconsulting.com🎙️ Interested in being a guest on the show?Apply here → https://gcestrategicconsulting.com/shift-spotlight-podcast

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The Exit Advantage: Deborah Agrafojo on Building a Sellable Business

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How long is this episode of The Shift Spotlight!?

This episode is 28 minutes long.

When was this The Shift Spotlight! episode published?

This episode was published on February 10, 2026.

What is this episode about?

🔥 𝗘𝘅𝗶𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗘𝘃𝗲𝗿𝘆 𝗖𝗘𝗢 𝗡𝗲𝗲𝗱𝘀 🔥Scaling, selling, and stepping back without white-knuckling the wheelWhat if the best exit strategy starts years before you ever think about leaving?Deborah Agrafojo of...

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