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The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal episode artwork

EPISODE · May 21, 2026 · 6 MIN

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

from Embracing Marketing Mistakes · host Prohibition PR

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked into a major pitch for Expedia only to realise that Experian’s logo was proudly displayed on every single slide. What could have been a career-ending blunder turned into a long-standing client relationship and a story that still gets a laugh today.The team reflects on the lesson behind the mishap. Sam shares how working alongside Rory Sutherland shifted his perspective from “knowing it all” to embracing curiosity and collaboration. It’s an honest conversation about humility, growth, and the surprising ways that small mistakes can lead to big professional wins.Whether you have ever sent the wrong deck or just enjoy hearing marketers own their most human moments, this episode is equal parts insightful and entertaining.Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked into a major pitch for Expedia only to realise that Experian’s logo was proudly displayed on every single slide. What could have been a career-ending blunder turned into a long-standing client relationship and a story that still gets a laugh today. The team reflects on the lesson...

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The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

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How long is this episode of Embracing Marketing Mistakes?

This episode is 6 minutes long.

When was this Embracing Marketing Mistakes episode published?

This episode was published on May 21, 2026.

What is this episode about?

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked into a major pitch for Expedia...

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