The Expensive Mistake of Starting a Shop You Don’t Believe In

What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kids and a career in IT project management.She opens up about:Growing up in an entrepreneurial family in Northern IrelandWhy she started a business that never really aligned with her interestsThe hard lessons she learned running a shop with no profitThe turning point when a mentor helped her see her real talent: social mediaHow following that spark led her to a business she genuinely lovesIt’s a raw, relatable conversation about the risks of chasing the wrong business, the importance of passion, and the power of pivoting when things don’t work out.If you’ve ever wondered whether you’re on the right business path or how to recognize when it’s time to change direction this episode is for you.Send us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube