The Expensive Mistake of Starting a Shop You Don’t Believe In episode artwork

EPISODE · Apr 30, 2026 · 6 MIN

The Expensive Mistake of Starting a Shop You Don’t Believe In

from Embracing Marketing Mistakes · host Prohibition PR

What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kids and a career in IT project management.She opens up about:Growing up in an entrepreneurial family in Northern IrelandWhy she started a business that never really aligned with her interestsThe hard lessons she learned running a shop with no profitThe turning point when a mentor helped her see her real talent: social mediaHow following that spark led her to a business she genuinely lovesIt’s a raw, relatable conversation about the risks of chasing the wrong business, the importance of passion, and the power of pivoting when things don’t work out.If you’ve ever wondered whether you’re on the right business path or how to recognize when it’s time to change direction this episode is for you.Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kids and a career in IT project management. She opens up about: Growing up in an entrepreneurial family in Northern IrelandWhy she started a business that never really aligned with her interestsThe hard lessons she learned running a shop with no profitThe turning point when a men...

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This episode is 6 minutes long.

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This episode was published on April 30, 2026.

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What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kids and a career in IT project...

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