The Experience Economy

from The Bottom Line Hosted by BBC Radio 4

There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss. Guests Tristram Mayhew, Group Chairman, Go Ape! Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield Nick Johnson, Founder and co-Director, Market Operations

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The Experience Economy

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How long is this episode of The Bottom Line?

This episode is 28 minutes long.

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This episode was published on November 1, 2018.

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