The Experimental Mindset That Separates Creators Who Last | Ant McCormack

Ant McCormack, co-founder of Changer and one of the people building in the creator economy before the term even existed, joins The Upload to talk about what it actually takes to build a creator business that lasts. We get into his big theory that most creators, once they have an audience to protect, start operating from fear instead of the experimental mindset that got them there in the first place, and how the best creators build a framework to keep testing without betting the whole business. Ant explains why being a creator is an entrepreneurial pursuit even though most creators aren't entrepreneurs, where that gap comes from, and whose job it is to close it. He shares the mindset shift that tripled one creator's business, why you should hire to solve a problem instead of filling a title, and a reality check on all the capital flooding the space (including why some of it is just "an AdSense advance with better branding"). Plus, why creators risk becoming TV 2.0 if they're only packaged to attract ad dollars, and his "guinea pig protocol" for building a business no brand can replace.If you're a creator who wants to build something that outlasts your last upload, this one's packed.Ant's links:LinkedIn: https://www.linkedin.com/in/antmccormackNewsletter: https://changerupdates.comWebsite: https://www.changerstudios.comInstagram: https://www.instagram.com/changerstudios👉 Subscribe to The Upload Newsletter: https://contentcreator.live/linksThank you to our partners:Ecamm: http://ecamm.balasabas.liveOpus Clip: https://www.opus.pro/?via=robStreamyard: https://streamyard.com/?fpr=goliveUscreen: https://www.uscreen.tvConnect with Rob:LinkedIn: https://www.linkedin.com/in/robbalasabasInstagram: https://www.instagram.com/rob.balasabasBusiness + Partnership Inquiries:[email protected]