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Sep 26, 2007 7 min

The external and internal environment

from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts Hosted by Stephen Humphrey

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

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The external and internal environment

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This episode was published on September 26, 2007.

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