EPISODE · Sep 24, 2007 · 4 MIN

The External Environment

from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts · host Stephen Humphrey

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.37-8)

Episode metadata supplied by the publisher feed · Published Sep 24, 2007

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The External Environment

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