The Facebook Ads Strategy Adding $1.5M/Week for Painters | Contractor Secrets

Most painters optimize their Facebook ads for leads. Lucas Jensen optimizes for booked appointments — and it's the reason his agency's clients add over $1.5 million in new sales every single week. In this Contractor Secrets episode, recorded live at the Routemize launch, the founder of Forward Media Marketing breaks down the exact Facebook (Meta) ads playbook his team runs for 175+ painting, flooring, and coating contractors.You'll learn why advertising should be optimized for appointments instead of leads, how Routemize collapses the lead → appointment → sale timeline into appointment → sale, and the three levers that actually move the needle: creative optimization (vertical video, selfie-style, transformation, process, static ads, and job-site walkthroughs), sales optimization (tracking every ad, lead, and close down to the dollar), and speed optimization — because the faster you turn a lead into a sale, the more profitable you become. Lucas also breaks down real numbers: $84 cost per lead, 55% set rate, 30% close rate, 12.91x blended ROAS, and a $6,600 average job size.If you run a painting business or any home-service company and want more appointments, lower marketing costs, and faster cash flow from Facebook and Instagram ads, this one's a masterclass.⏱️ Chapters00:00 Intro02:00 How Routemize was tested (2 → 5 appointments/day)05:00 Optimize for appointments, not leads07:00 The results: 175+ contractors, $1.5M/week09:00 Turning $1 into $12.91 (ROAS breakdown)10:00 3 reasons every contractor needs Facebook ads16:00 Step 1: Creative optimization (video + static ads)20:00 Step 2: Sales optimization & tracking every dollar23:30 Step 3: Speed — the #1 predictor of success28:00 One action away from your next millionStart your Free 14 Day Trial for Routemize - https://routemize.com/Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#FacebookAdsForPainters #PaintingBusiness #PaintingContractor #MetaAds #ContractorMarketing #LeadGeneration #HomeServiceMarketing #Routemize #DripJobs #ContractorSecrets #PaintCon