The fall of Sears (a brand story)

Today, Sears filed for Chapter 11.  It's the end of a powerful story in retail, innovation, and brand building.  It's also a story about the evolution of brands, and how brands lose their way.  To talk about the demise of Sears, creative destruction, and the brand heir to the Sears throne, I went on the air with CFAX's Mark Brennae. Enjoy the conversation!  If you like this interview, make sure to get my insights straight to your inbox by subscribing.  And don't forget to download my new, free e-book Stop Busting Your Brand!