The Fall of Tupperware & Nike’s Big Pivot – Lessons in Brand Survival

In this week’s episode of This Week in Ecommerce, Mal Chia is joined by James Byrne, standing in for Paul. After some technical hiccups, they dig into the latest developments in ecommerce, focusing on major brands in crisis and the ever-shifting consumer landscape. Buckle up for an episode packed with lessons on adaptability, branding, and staying relevant in a tough economy. Instagram’s Teen Accounts: Instagram’s new teen accounts feature is finally here, but is it too late? The hosts share their thoughts on whether Instagram can claw back younger audiences from TikTok, and what this move signals for social media regulations. Deloitte’s Holiday Retail Report: Australians are tightening their belts ahead of the holiday season, with 76% planning to cut back on spending. What does this mean for Black Friday and Cyber Monday? We discuss how brands should adapt their marketing strategies and focus on building desire early to survive the spending slowdown. Tupperware’s Bankruptcy: The once-iconic Tupperware has filed for Chapter 11 bankruptcy. Mal and James debate whether the brand’s downfall is due to poor distribution or a failure to evolve in a digital age. Is there still hope for a revival? Nike’s New CEO: Nike appoints a new CEO, Elliot Hill, leading to a massive $9 billion stock recovery following John Donahoe’s departure. The team breaks down Nike’s shift back to its roots and whether this pivot to a direct-to-consumer model will help them stay ahead of competitors. Plus, debating whether Tupperware parties still have a place in today’s ecommerce world! Follow Mal LinkedIn: https://www.linkedin.com/in/malchia/ Website: malchia.com Follow Paul LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/ Website: learnecommerce.com Follow Ecom Nation LinkedIn: https://www.linkedin.com/company/ecom-nation/ Website: ecomnation.com.au