The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund

What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club.In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes.We also cover:Why loyalty is about consistent brand promises, not just transactionsHow an “inch wide, mile deep” focus helps Voyado outperform broader platformsThe demographic insights that shape different customer journeysHow to connect online and offline retail experiences seamlesslyWhy user-friendly tech is replacing heavy enterprise systems in retailIf you’re in retail, marketing, or customer experience, this is a great insight into how to turn customers into lifelong fans, connect online and in-store journeys, AND build loyalty strategies that deliver real results.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/