The Farming Upgrade No One Saw Coming

In today’s episode, I sit down with entrepreneur Jonathan Destler, founder and CEO of Opti-Harvest, to talk about how light and data are reshaping the future of agriculture. Jonathan shares how decades of scientific research turned into a simple but overlooked solution that helps growers boost yields, cut costs, and reduce environmental impact. We get into why big ag is at a crisis point, why sunlight has been agriculture’s biggest blind spot, and how Opti-Harvest aims to make more food from the same land. We also talk about mission versus profit and what it takes to build technology that actually scales.