EPISODE · Aug 17, 2025 · 1H 35M
The fatal mistake in SEO (and content) that nobody talks about
from Rare Things · host Steve J Larsen and Marley Jaxx
In this episode, we dive deep with Damon Burton to uncover the biggest SEO mistake no one talks about—treating content as a volume game instead of a value game. We explore why mass-producing AI-generated posts can tank your rankings, the psychology behind organic traffic, and how buyer intent drives real results. Damon shares how he outranked billion-dollar brands using timeless SEO principles that actually work in today’s AI-driven landscape. If you want evergreen traffic and sustainable authority, this is the SEO conversation you’ve been waiting for.
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The fatal mistake in SEO (and content) that nobody talks about
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