The Father of Modern Marketing Returns with "The Kotler Legacy" | Too Opinionated

Today on Too Opinionated, we're joined by legendary marketing thinker Philip Kotler, widely known as: 🔥 "The Father of Modern Marketing" Kotler returns with his powerful new book: 📚 "The Kotler Legacy" —a collection of 40 influential writings exploring: 🌍 Sustainability ⚖️ Economic justice 📈 The future of marketing 🏛️ Capitalism & democracy 💡 Business ethics and social responsibility The book challenges leaders to rethink how companies operate in a rapidly changing world—moving beyond profit alone toward the 3Ps: People, Planet, and Prosperity. As professor emeritus at Northwestern University's Kellogg School of Management and author of more than 100 books, Philip Kotler has helped shape modern marketing itself. He pioneered concepts such as: 📊 Societal Marketing 🛒 Prosumers 🌱 Regenerative Marketing 📉 Demarketing 🔥 Brand Activism His work has influenced global corporations, governments, universities, and business leaders for decades. In this episode we discuss: 📚 The vision behind The Kotler Legacy 🌍 Why business must evolve beyond consumerism ⚖️ Marketing's role in democracy and social change 🔥 The future of ethical and sustainable leadership 👉 Subscribe now: https://www.youtube.com/@MeisterkhanPod Like, comment, and hit the bell for more interviews on Too Opinionated. 🔥 HASHTAGS #TooOpinionatedPodcast #PhilipKotler #TheKotlerLegacy #Marketing #BusinessLeadership