The Feedback Group's Brian Numainville talks produce and online grocery baskets

How do you make sure your shoppers get exactly the produce they want even when they're not the ones selecting it? That's the big-picture challenge for produce and online grocery. In this episode we discuss what the common issues are and the different ways grocers can mitigate them. Our featured guest in this episode is longtime grocery retail veteran and consumer research expert Brian Numainville. He’s the principal of The Feedback Group, and before founding that organization he worked for nearly two decades at the Nash Finch Company, which merged with Spartan Stores in 2013 to become SpartanNash. In this conversation, Brian discusses topics including personal shopper training, quality control, better item descriptions and images, substitution practices, and much more. Enjoy!  For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion.  More Playlists Executive Perspective Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.