The FemTech Social Media Playbook

Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility?In this episode, we talk with Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach.A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency)See below for full list of series episodes.Guest:Dr. Anjali Malik, BRCA Strong Guest Links:Instagram/anjalimalikmdTikTok/@anjalimalikmdCreator Link:• GrayMatter Agency: https://graymatter.agency/Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/kExtras:• Episode Mocktail Poster! Dirty Coconut Coke: link t/kChapters:00:00 Cold Open and Intro02:02 Introducing Dr. Anjali Malik05:38 Why Clinician Voices Matter Online07:37 Information vs. Influence12:15 Showing Up With Intention16:03 The Hidden Labor Behind Credible Content21:25 Why Misinformation Travels Faster26:05 Building Credible Alternatives31:11 Where Brands Should Invest35:25 Stewarding Influence46:44 Thank You and OutroSeries Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc• Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix• Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical• Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health• Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency• Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd• Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC• Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd.• Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YUClick here to view the episode transcript.