The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo

from Unpacking the Digital Shelf · host Digital Shelf Institute

With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.

Episode metadata supplied by the publisher feed · Published Sep 1, 2025

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The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo

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This episode was published on September 1, 2025.

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