The final answer to Amazon 1p vs 3p

Episode 107 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "The final answer to Amazon 1p vs 3p" was published on November 21, 2025 and runs 23 minutes.

November 21, 2025 ·23m · Master B2B Friday 15

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Summary

For brands selling on Amazon, channel conflict and brand control are still a huge issue. That's why we recently had an onstage debate at B2B Online in Atlanta to figure out which method of selling on Amazon - 1p or 3p - is the best option for a manufacturer. As a reminder, 1p is a wholesale model and 3p is a retail model. In this recap, we discuss: - Which option is the best approach for channel control - what you sell, what you charge, how it's presented? - Which selling method is preferable from an operational/fulfillment perspective? - Which is superior from a financial perspective? Also mentioned: Master B2B Forum Master B2B Nexus

Episode Description

For brands selling on Amazon, channel conflict and brand control are still a huge issue. That's why we recently had an onstage debate at B2B Online in Atlanta to figure out which method of selling on Amazon - 1p or 3p - is the best option for a manufacturer. As a reminder, 1p is a wholesale model and 3p is a retail model. In this recap, we discuss: - Which option is the best approach for channel control - what you sell, what you charge, how it's presented? - Which selling method is preferable from an operational/fulfillment perspective? - Which is superior from a financial perspective?

Also mentioned:

Master B2B Forum

Master B2B Nexus

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