The Final Push

The last quarter of the calendar year is the biggest for many professional services businesses. A good final quarter pulls the business into the next year. So how do we map our final push for the year with launches? Launching makes possible what one-to-one selling doesn't by reaching strangers, selling through your content, creating urgency and making offers without relying on one-to-one sales calls. Launching isn't just for people with group programs, masterminds, or big leveraged offers. It can be used to sell almost anything, including one-to-one done-for-you services. The end-of-year frenzy is coming. Black Friday, Thanksgiving, Christmas, holidays so how could you use the final quarter to create your biggest revenue quarter yet? If you're keen on a big final push for the year, this episode is for you. You'll learn: Why most business owners have been creating new offerings upside down and back to front. Brook's litany of spectacular flop launches, including the one launch she ghosted in favour of a worthy fascinating side quest involving a spreadsheet, a very full car, and an absolutely enormous amount of furniture. That horrible, barren wasteland in the middle of a launch when nobody seems to be buying? It might feel like failure. But what if it isn't? There's one thing you need to believe before you launch because secretly expecting your launch to fail is a bit like driving with the handbrake on. The uncomfortable lesson about success that capitalism and patriarchy has taught us that is massively hindering our launches - and what to do instead What it actually means to reach through screens to pluck the heartstrings of strangers, selling directly through your content How to make your offer relevant to what's happening *right now* and the question Brook always asks about her ideal clients when creating launch marketing The difference between an audience and a community - and why it matters Why your launch strategy isn't a content calendar. Want to turn your launch into a genuine strategy rather than just a vibe and good intentions? This episode is invaluable. Join Brook on September 24 for her free workshop, The Final Push: Map your Launch. We're getting stuck in together, to get all the important pieces down on paper, including your timelines, financial goals, audience-building, live experiments and everything that needs to happen before launch day. Nab your spot now: https://www.hustleandheart.com.au/launch-season/